What is Google Analytics? How does it work to help you succeed?
In this article, you will get a quick overview of Google Analytics. What it exactly is, how it can help you as a marketer, and why you should be using it.
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| Google Analytics |
Highlights:
- What is Google Analytics?
- How to use it?
- How it works/help?
- All the features
- What we can do with them?
- Why we have to use it?
What is Google Analytics?
SO, you have built a website and now you need to get as many visitors to see your content, read your blog entry or purchase your item? Now let me ask you this: how do you actually know how many visitors came to your website, where did they come from, and what did they actually do on your website? This is where Google Analytics comes in.
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| Google Analytics Home |
Google Analytics is a free website analytics service offered by Google which helps you analyze your website traffic. Google Analytics causes you to measure, report and examines the conduct of the user going to your site.
How to use and how it works?
First of all, Google Analytics is a free tool from Google. Now, let's get into the main topic, how it works?
When you install Google Analytics you will get a tracking code that you have to put on your site. Once you have placed it from then on forward every time somebody goes to your website, this tracking code will send information to Google Analytics.
When you install Google Analytics you will get a tracking code that you have to put on your site. Once you have placed it from then on forward every time somebody goes to your website, this tracking code will send information to Google Analytics.
Information like which page is the user as of now on, what program is the client utilizing, what other language settings are off his program, what was the last page that the user was visiting before he went to that site, and numerous other information focuses that Google Analytics really measures. This all occurs out of sight through a technology called JavaScript.
In this point, I think you might have a question: does the user notice anything about the tracking? And my answer is "No". The user itself doesn't really see anything when they visit your site. And after that in Google Analytics itself, the information really gets recorded and put away and we would then be able to see who is as of now on our site.
All the main features of Google Analytics, and what you can do with them?
- Customization
- Real-Time reports
- Audience reports
- Behavior reportsConversion reports
Google Analytics builds many reports from the data we have measured. In the interface, they are divided into many categories.
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| Google Analytics Real-Time Report |
Real-Time, here we can find all the users in real time that is where the users are from and how many are they currently on our website. Then Audience report, so you can discover increasingly about the technology that your clients are utilizing, where they are from, etc, and after that the Acquisition report, where you can discover where the client originated from that visited your site. The Behavior report, where we can discover what the client did on our site, which pages the person visited and which communications he took on our site, and after that the Conversion report, which is about doing the client really make the move that you wanted him to take on your site?
Now all of these reports are built and get filled automatically by Google Analytics but you can obviously also build your own Custom reports within the interface.
The actual analysis
All of these reports don't do anything for you unless you start looking at them in detail, which brings us to our next step, the actual Analysis part.
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| Google Analytics Audience Report |
This is all about answering your questions with available data. Where did the user come from? Obviously, you may have further inquiries like, how does that contrast with a week ago, where did the user really arrive on my site? Google Analytics really gives us various tools to dive further into that information. We can channel our information, separate it further, envision it in an unexpected way, think about it, fragment it and a lot progressively unique methods that are accessible inside the instrument to complete a fast investigation. A definitive objective of your investigation is to get to bits of knowledge and afterward to activities.
Why you must have to use it?
It's free. As you probably know Google Analytics is by no means the only web analytics solution out there but currently the most popular one because it's free and it has been around forever a decade now. It gives you a lot of capabilities to actually analyze your data which are mostly found in paid tools as well and it actually has become the effective standard and a lot of people and a lot of websites have it introduced these days.
Hope this article What is Google Analytics? How does it work to help you succeed? will help you to grow your business/website. If you have any query feel free to ask me in the comment box below.
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